As racing searches for ways of rebranding itself, Kieren Fallon might just have found a headline-grabbing solution.The six-times champion jockey makes his eagerly-awaited return to the saddle next month following his well-publicised problems, and is intent on regaining his crown from Ryan Moore, while also urging Frankie Dettori to mount a championship challenge."Frankie and I have a good relationship and a healthy rivalry in the saddle and I think it is sad that he doesn't ride more than he does," Fallon told the Racing Post Weekender."I will be going all out to win the jockeys' championship off Ryan Moore in 2010, and it should be some battle. But the icing on the cake would be if Frankie set his stall out and took us on as well."I remember that amazing battle between Steve Cauthen and Pat Eddery in 1987 when 'The Kid' (Cauthen) won on the final day of the season, and of course more recently when Jamie Spencer and Seb Sanders shared the title."The public love to see these battles that go on over a whole season. What it needs is for someone to put up a really big pot and really promote the concept. "I would love to take on Frankie and Ryan. It would be great for the three of us, and without sounding sentimental, it would be fantastic for Flat racing in Britain. "So come on you gents in authority, how about setting it up?"